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PRESS RELEASE |
Ref: PRHP233 Date: 26th April 2021
Hoppecke's sales improve despite Covid crisis
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A Staffordshire company specialising in industrial battery systems increased sales in 2020/21 despite a market downturn due to the coronavirus crisis.
Whilst the market for motive power batteries was down around 25 per cent, Hoppecke Industrial Batteries bucked the trend. The Newcastle-under-Lyme company grew its sales by more than 15 per cent compared with the previous financial year.
General Manager Stuart Browne says: "It's been a tough year, and like everyone, we've had to adapt. We've coped well due, in part, to key strategic planning to mitigate any fall out from Brexit. However, our achievement is largely thanks to a team effort to pull together and support customers throughout the pandemic."
Hoppecke implemented robust plans to ensure it was well-prepared for Brexit. Over the course of 2020 the company geared up to ensure a seamless transition. As a result, it was business as usual from 1 January 2021.
Maintaining higher than average stock levels throughout the year ensured an uninterrupted supply for Hoppecke's customers. In fact, this approach enabled the business to achieve more than 200 per cent of its monthly sales target last December.
All employees have been retained, boosting business stability. Hoppecke has also taken on temporary workers in its busy warehouse and is planning to recruit more. During lockdowns and tiered restrictions the company has focussed on supporting customers. Some staff in administrative roles have been working remotely but, by implementing appropriate measures to keep people safe, the production team has continued working on site.
Stuarts adds: "The nation is really getting to grips with the pandemic. I believe we've overcome the biggest challenges and am optimistic about the future. We're hoping for a less volatile 2021/22 and look forward to seeing those customer businesses that have been most severely impacted by Covid-19 bounce back."
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Caption: In 2020/2021 Hoppecke Industrial Batteries posted a year-on-year increase of more than 15 per cent for motive power battery sales.
Editor's notes
Hoppecke Industrial Batteries is the leading specialist for industrial battery systems and at the same time the largest battery manufacturer in European ownership. Hoppecke offers to its customers around the world concepts for efficient and reliable power supply for every industrial application. A leading exponent of environmental care for more than 90 years, Hoppecke offers solutions for a variety of industries including motive power, reserve power for IT/telecoms, power stations, solar energy and UPS, special power for rail and underground. Hoppecke's UK operation is based in Newcastle-Under-Lyme in the Midlands and the parent company has customers and business partners in many countries around the world, including Europe, the USA and China.
Media contact:
Sue Tupling
Changeworks Communications
T: 01785 247588
Company contact:
Stuart Browne
Hoppecke Industrial Batteries Ltd
Unit 2 Lowfield Drive
Centre 500
Wolstanton
Newcastle-under-Lyme
ST5 0UU
T: 01782 667305
W: www.hoppecke.com/uk
E:Stuart.Browne@hoppecke.co.uk
