British Women Name
Their Global Style Icons Of The Past Decade
Love the Sales
survey reveals biggest fashion faux pas and en vogue celebrity outfits
from the
Twentyteens
London, 28 November 2019: The
end of 2019 marks the culmination of a defining decade for British fashion and
style. Love the Sales, the leading destination for shopping designer sales online
has surveyed British women to discover what they really think of celebrities’
fashion choices from the Twentyteens.
The research reveals
British women are turning their backs on Hollywood starlets and instead
favouring home-grown talent for their fashion inspiration. Four out of five of
the top fashion icons are UK based with only Rhianna flying the flag for
Barbados. Holly Willoughby wins the style stakes and comes out on top - with
one-in-five crowning Holly as their fashion favourite of the decade. The HRH
Duchess of Cambridge comes a close second – almost one-in-ten (9%) or 3.3
million women acknowledge Kate for her style credentials.
Celebrity fashion
stylist, Nisha Grewal, explains why Holly’s style is a hit with British women: “It’s
no surprise that Holly Willoughby has come out on top with one-in-five looking
to her for style inspiration. Her personality clearly appeals to the masses, as
does her fashion. Funny, relatable and real, Holly’s style reflects just that.
Her daily social media update and #hwstyle hashtag allows her fans to buy a
little piece of their favourite celebrity’s fashion.”
Fashion-conscious
Kim Kardashian is beaten by her younger sister Kylie. More than 1.3 million
British women (4%) favour Kylie Jenner’s outfit choices compared to those of
her older sister. Quintessential catwalk models are no longer leading -
collectively 4% of respondents cite either Naomi Campbell, Kate Moss or Rosie
Huntington-Whitely as their fashion muses.
Unsurprisingly,
older women prefer the demure outfit choices of Dame Helen Mirren. Over a
quarter (27%) of those aged over 65 identify Helen Mirren as their fashion icon
of the decade. This group also admires the dress sense of Duchess Kate with a
fifth (20%), voting HRH as their fashion icon. Generation Y takes its
inspiration from across the Atlantic with almost one-in-ten (8%) in this age
group, looking to Beyoncé and Rihanna (9%) as style leaders.
The Twentyteens
was also the decade of some of the most deplorable style faux pas. When asked
about the biggest fashion fail of the past ten years, a quarter of women (25%),
8.2 million, call out Gemma Collins’ orange dress with shoulder pads she wore
to the ITV Summer Party in 2017 as the worst. Across social media the infamous
outfit was likened to both an American football kit and an Oompa Loompa’s
uniform. The dress even inspired comedian Alan Carr to dressed in a replica for
Halloween in the same year. The unusual ‘meat dress’ Lady Gaga wore to the VMAs
in 2010 is a close second - with almost one-in-five (19%), 6.2 million, citing
it as the biggest fashion miss of the decade.
Cementing her style
icon status, HRH The Duchess of Cambridge’s wedding dress is the biggest
fashion hit of the Twentyteens – with nearly a third (30%), 9.9 million,
stating the Alexander McQueen dress their number one celebrity outfit.
Reinforcing her fashion credentials, Holly Willoughby’s recent outfit worn to
the Pride of Britain 2019 awards came second with more than one-in-ten (12%),
3.9 million women favouring her look. The research reaffirms millennials’
adoration for ‘Queen B’ – twice as many 16-29 year olds (14%), gave Beyoncé’s
2015 Met Gala dress the thumbs up, compared to just 7% of 45-59 year
olds.
Stuart McClure,
Co-Founder of Love The Sales: “The Twentyteens have seen enormous upheaval
in the fashion industry. Austerity at the start of the decade had people
hunting designer fashion for a fairer price. The advance of 4G allowed mobile
retail to flourish and people can now quickly grab bargains on the go while
emulating the looks of their fashion icons. It’s no surprise the queen of
daytime TV Holly Willoughby and the new wave of young royals like HRH The
Duchess of Cambridge and HRH The Duchess of Sussex have influenced our style
choices. The young royals are now more accessible than ever - they support British
designers and champion UK high street brands.”
Top Five Fashion Icons Of The Twentyteens
- Holly Willoughby
- HRH The Duchess of Cambridge
- Rihanna
- Michelle Keegan
- Dame Helen Mirren
Top Five Fashion Fails of the Twentyteens
- Gemma Collins’ garish, orange dress with shoulder pads
at the 2017 ITV Summer Party
- Lady Gaga’s meat dress at the 2010 VMAs
- Miley Cyrus hosting the 2015 MTV awards
- Kim Kardashian’s 2013 Met Gala Givenchy dress compared
to Mrs Doubtfire
- HRH The Duchess of Sussex’s 2017 engagement outfit with
shoes that were too big
Visit https://www.lovethesales.com/press to see the full
list of fashion insights and shop the sales in one place. With more than 1,000 of the world’s biggest brands and
retailers, as well as 3 million users, Love the Sales finds the best designer
discounts on the web and allows users to favourite full price items and get
alerts as soon as they go on sale.
ENDS
__________________
Source: GingerComms Research | 2,000 UK women | November
2019
CONTACT
For further information please contact Natasha Dambi in the Love the Sales press
office at MANDATE
Natasha Dambi, Publicist, 07939 067 483