Boutique Fashion at High Street prices - the one stop summer shop starts here!

NoLoGo spring/summer wardrobe on line now.

For decades, TinaMalhamé's accessible style has graced the wardrobes of women of all ages with her purse-friendly, classic-meets-comfortable trademark style. Branded ‘the best designer on the high street' by the fashion king George Davis, whom she worked alongside for years, Tina was principal designer for favourite brands including Per Una, Monsoon, Next and Laura Ashley.

In 2011 Tina launched her own label NoLogo Chicnologo-chic.co.uk, an online store offering luxury clothing for women in carefully sourced natural fabrics. Tina travels to India and the Far East to design alongside local craftspeople who specialise in traditional techniques such as block printing, hand embroidery, batik and dip dye, as well as expert weavers who bring her designs and colours to life. The queen of quality even teamed up with the Bournville Empire's young pretender James Cadbury this year, to produce a range of exquisite gifts for ladies featuring a 100% cotton nightie and a cheeky bar of gourmet chocolate. This gifting option is still available via the NoLoGo website.This season the classic shapes are back, with a surge of beautifully cut and embroidered linens and cottons. There is a real trend for ‘throw-on-and-go' dresses in the palest fabrics, combining practicality and femininity with timeless style. Popular boutique brands are embracing linen tunics and shift dresses, enhanced with a subtle stripe or a splash of colour, and Tina Malhamé has tapped straight into this wave of pastels and created a collection for spring/summer '17 which is both keenly priced and bang on trend.

For example, Tina's beautiful linen coat dress can also be worn as a tunic. The white and lemon options feature an appliqué patch of an eighteenth century Japanese flower painting whilst the indigo version comes unembroidered. Stylish, classic and versatile, this is a beautiful garment, keenly priced and exquisitely made.

Tina comments that: ‘British Summer Time heralds the start of a new season of dressing, at last it's time for floaty fabrics and to feel the warmth of the sun on our faces. The lighter evenings firmly fix in our minds that it's time to banish coats, tights and boots for another six months at least. As we rush towards Easter it's time to think about lighter clothing, holidays perhaps, outdoor entertaining, trips to town for an al fresco lunch and an iced tea.'

Tina's spring collection includes her best-selling Easy Jersey dress in a brand new colourway, echoing this season's other big trend for head-to-toe florals. This wardrobe favourite also comes in plain colourways of navy and plum as well as a selection of polka dot patterns. Available in sizes 10-20, and with the choice of two separate lengths, this dress has hidden pleats beneath the bust and is carefully cut to skim the hips without clinging. Who could say no to a cool, comfortable easy-care dress which goes straight from the office to an evening out with a slick of lipstick and a pair of heels? NoLoGo only just keeps up with the demand for this dress in all colourways and sizes, fulfilling daily orders from all over the world.

Summer days are completely under wraps with Tina's collection of linen tunic dresses, in various pastel colourways and soft stripes. Several designs feature embroidery inspired by Redouté's flower paintings set into a chambray panel at the back. This is a perfect choice for a day out or a trip to the Chelsea Flower Show.

For a look that goes straight from the beach to the bar try the gorgeous jewelled kaftan in 100% linen. This is a luxury garment for all shapes and sizes, embodying relaxed elegance with a designer finish, only NoLoGo could offer this quality for such minimum outlay.

Tina's full spring/summer 2017 range is available to purchase on the NoLoGo website. All orders are presented in an embroidered cloth bag and for nightwear ordered as a gift.

For more information contact Melanie Faldo atsocal.uk@gmail.com

NoLoGo Chic is participating in the following Summer Fairs, so why not come and meet Tina at the following venues: