Press Release
28 March 2017
Tecna Display and Recon invite IBTM visitors to ‘Meet in Reykjavik'
Tecna Display recently worked with specialist event consultants Recon to create a stunning display for ‘Meet in Reykjavik' at IBTM World in Barcelona, Spain, using the T3 System and Wandlite.
IBTM is the leading global event for the meetings, incentives, conferences, events and business travel industry and Meet in Reykjavik is the official convention bureau in Iceland for Reykjavik and its surrounding areas.
The vibrant 58sqm promotional stand included a 5.5m long, 2m wide and 2.5m high display framework designed with a unique sweeping curve on one face.Recon used the UK-manufactured T3 modular display system's channel and fusion profiles to create the framework, with the revolutionary Wandlite LED tube system for illuminating graphics.
The design called for a variety of custom curves and this was made possible thanks to the T3 System's widely renowned ability to create unique and stunning curved structures that few other systems can manage.
The stand's two large sides were each wrapped with a single graphic, giving the stand a strikingly clean finish. By printing the graphics onto UV backlit fabric, Recon designed the entire stand to be flawlessly backlit using Wandlite LED tubes.
Adalsteinn Sverrisson, Managing Director of Recon said: "We used the Wandlite for our backlighting because it gives us the greatest versatility when it comes to these sorts of projects. The light that it provides is bright white, 360 degrees and very easy to power - and with it being almost unbreakable and it's safe to ship, which is ideal for on-site installations and unconventional locations."
The brief for the stand also called for two large display monitors to be incorporated showing promotional videos, plus a functional custom door at the side of the display which allowed for staff to use the display as storage space. These features were easily incorporated into the stand using Tecna's monitor support brackets and its array of custom doors.
The entire stand was assembled by two members of the Recon team in under two days, including the installation and mounting of the display monitors, lighting and graphics.
Adalsteinn continued: "For this event brief, logistics were key for us. We and our client are both based in Iceland, so we were designing and pre-building in Reykjavik and then transporting to the show in Barcelona. We needed to be able to break down the stand into small units for easy shipping, so the system needed to have optimal flexibility and versatility without losing any of its display potential. The T3 System offers all of this to us and we were very happy with the result. The stand was also partially used by the client at another event of theirs in Iceland, which is a fantastic testament to the versatility and reusability of a stand created with the T3 System."
Mukesh Kansara, Senior Designer for Tecna Display added: "The clean finish and vibrant graphics created by Recon were stunning and the inclusion of the custom curves to one side made it a very unique and eye catching display. Recon continues to do clever and stunning work with the T3 System."
For more details on Recon and their services visit their website http://www.recon.is/
For information on Tecna Display systems, go towww.t3systems.com, email sales@tecnadisplay.com or call +44 (0) 208 803 4469.
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Photo caption: The uniquely curved 5.5m long display created by Recon for ‘Meet in Reykjavik' using T3 Systems and Wandlite
About Tecna Display
Tecna Display is a world leader in the supply of high-quality portable and modular displays. Our T3 Modular Framing systems are used to build dynamic structures and display environments for exhibition stands, graphic displays and signage, conferences, events, museums and retail interiors.
Our core company principle is Twist - Lock - Connect. All products manufactured and designed by Tecna Display Ltd areTool free solutions. Modular display companies, exhibition, display and interior contractors around the world are using the T3 product ranges to build eye-catching and innovative stands, back-drops, conference sets, shop interiors, counters, towers and displays in a fraction of the time it takes to build them using conventional methods.
Tecna Display's T3 is represented in 28 countries worldwide and growing. We have an excellent community of skilled distributors available to support customers around the globe. And our system is backed up with a lifetime guarantee on all main system parts. We also hold the ISO9001 certification to further guarantee the quality of our service and product.
Marketing contact: Alastair Walsh, Tecna Displayalastair@tecnadisplay.com
PR contact: Berni Raeside-Bell, BRPRBerni@brpr.co.uk