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20.
July
2016.
Norbord's "Wise Owl" animation reveals the biomass nightmare

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PR 36294
20 July 2016

Norbord's "Wise Owl" animation reveals the biomass nightmare

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 Pictured is Norbord's latest Use Wood Wisely animation

Highlighting the environmental issues associated with burning virgin wood for biomass, Norbord, the leading manufacturer of wood panels, has launched its latest Use Wood Wisely campaign animation. The film features the "Wise Owl's" nightmare of senseless waste, loss of forests and habitats and the release of CO2 into the atmosphere. You can enjoy the animation via the Better by Nature website -http://betterbynature.org.uk/.

 Some 1.8 million tonnes of British grown wood are burnt by power generators every year*. Norbord and the Use Wood Wisely campaign argue that this precious resource can be better used for building materials and furniture making, ensuring CO2 stays locked up for decades. Campaigners believe wood should only be incinerated at the end of its useful life.

The Wise Owl is the face of the Use Wood Wisely campaign and, in the latest animation, is joined by other woodland creatures in a landscape where the trees have been cut down to be burnt to make electricity for humans. Before waking from the nightmare, the Wise Owl is joined by an American eagle who explains that, in the USA, forests are being cut down so the wood can be processed into pellets to be burnt by power companies. The eagle highlights the fact that gas heated air is used to dry the wood and further energy is used to transport the pellets to UK power stations.

Use Wood Wisely is part of Norbord's Better By Nature campaign in which the company tackles environmental issues affecting the UK and debates the pressing need for sustainable and renewable energy sources.

 

For further information on Norbord, please call 01786 812 921 or visitwww.norbord.co.uk.

-ends-

*www.usewoodwisely.co.uk

With compliments:
Alison Relf
Taylor Alden Ltd
Unit 2, Temple Place
247 The Broadway
London
SW19 1SD
Tel: 020 8543 3866
Email: alison@tayloralden.co.uk