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HOWND's Relief at the launch of Lucy's Law - putting an end to UK puppy farming



HOWND's Relief at the launch of Lucy's Law - putting an end to puppy farming in the UK




Animal rights campaigner, Jo Amit of ethical pet care company HOWND, attended the launch of Lucy's Law at the Houses of Parliament.  When introduced, Lucy's Law will prevent puppies being sold by pet shops and other third-party dealers that have been supplied by puppy farms.


Last December's high-profile event saw MP's from across the political spectrum united in supporting an immediate ban to stop the cruel practice of puppy farming.  


Campaigning Vet, Marc Abraham, the founder of Pupaid, has worked tirelessly to bring an end to the cruel practice of puppy farming and the introduction of Lucy's Law is the culmination of a lot of hard work.


Lucy's Law is named after a Cavalier King Charles Spaniel that was rescued - after being deemed worthless and left to die by a breeder.Jo Amit and Mark Hirschel of HOWND have been staunch supporters of Pupaid since its inception, and last year made a short film to promote the adoption of rescue dogs and raise awareness of #AdoptDontShop campaign against puppy farming:


"It is great news that Marc Abraham's determination to put an end to puppy farming once and for all is paying off, and the public are more aware now than ever about not purchasing a puppy without its mum being present. Not only are the puppies from these farms in poor health, the breeding bitches themselves are more often than not neglected by the breeders, while kept far from the public's eye. We are very proud to have supported PupAid's campaign from the start. What a huge relief to know that once introduced, Lucy's Law will end the suffering of tens of thousands of puppies, mums and breeding males each year", says Jo of HOWND.


A Mirror newspaper campaign, spearheaded by dog-loving journalist Andrew Penmann has helped raise the profile of the campaign and has gathered support for the introduction of Lucy's Law from all over the world.  Numerous articles by Andrew have highlighted the plight of mums and pups trapped in puppy farms.


"With support from the press, high profile politicians, including the Prime Minister and leading politicians we hope that Lucy's Law will become law very soon. Let this be the beginning of a worldwide ban on puppy farming and a return to responsible dog breeding", says Jo.



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Photo credits:
Aurielie Four; Lucy Smith

Notes to Editors
HOWND is a multi-award-winning natural pet care brand that manufactures ethical products for happy hounds.

The HOWND team recently took home two golds at the PetQuip Awards, winning the ‘Pet Product Innovation of the Year' (accessories) for its new Hemp-based Skin, Nose and Paw Balms with added Sun Protection and winning Gold in the ‘Marketing Project of the Year category for ‘Bring Your Dog To Work Day'.

Certified by Cruelty Free International, and endorsed by the Nature Watch Foundation and The Ethical Company Organisation, its range of products are designed for dogs of all breeds and life stages.

HOWND's range of Cruelty-Free certified products has been created to pamper our best friends so they will look, feel and smell gorgeous. Other products in its top-selling pet care range include: conditioning shampoos, moisturising body mists, natural colognes and parfum as well as the best-selling "Yup You Stink" antibacterial emergency dog wipes. All ranges are free from alcohol, parabens soaps, dyes and optical brighteners. HOWND products are available online and from leading retailers.

HOWND has recently been awarded accreditation by the Ethical Company Organisation.  HOWND also has coveted Leaping Bunny certification from Cruelty Free International and is endorsed by The Naturewatch Foundation.

Made in the UK for the local and overseas consumer and professional groomer markets, HOWND's pH-balanced formulas are infused with the highest quality natural ingredients that are free from alcohol, parabens, soaps, dyes, optical brighteners and synthetic fragrances. The company is the mastermind behind national ‘Bring Your Dog to Work Day' and makers of the viral social brand movie ‘When Harry Met Hero.'