Public sector marketers three times more likely to suffer a pay
freeze
· 17%
of public sector marketers had a pay freeze. Those that had a rise on average
received 2.4%.
· 61%
or marketers in manufacturing roles had a pay rise, which averaged 2.3%
· Marketing
managers in the manufacturing sector topped the pay list
· The
average pay awards for marketing professionals across all sectors in the coming
12 months is 2.3%.
· 19%
pay gap between marketing managers in London and the West Midlands
An annual salary survey by
pay & benefits experts Croner Reward has found that UK marketing
professionals working in the private sector are three times more likely to
receive an annual pay rise, compared to their public sector counterparts.
The annual Marketing
Rewards Survey of pay and benefits in the Marketing Sector, surveyed 284
organisations with 1,515 job roles, across 26 different sectors.
The survey found that 17%
of public sector marketers had a pay freeze, which was well below comparable
roles in the private sector and well behind the top sector - manufacturing at
61%.
Other key findings include
regional variations, with a 19% pay gap between marketing managers in London
and the West Midlands. A middle ranking marketing manager in the West
Midlands, North East, South West, North West, South East and Eastern Counties
is paid on average between £35,567 and £40,050 compared with £40,960 and
£41,730 in Scotland and London.
Croner Reward pay & benefits
expert Laura Sharratt said: “The difference in the public and private sector
pay freeze for marketers is stark, with those in the private sector on average
receiving a small increase, compared to a large freeze across the public
sector.
“This could be due to a
number of reasons with one being the cut in Government subsidies to local
councils as well as caps on the rising of Council Tax. Local councils across
the UK are typically looking to cut their costs substantially and this is
reflected in their ability to set annual pay increases.”
Despite receiving a pay
increase of 2.3% across the marketing sector, the UK inflation rate is higher
still at 3%.
Laura added: “The high
inflation rate compared to pay increases shows that prices are rising quicker than
salaries can catch up. Inflation is the average rate of increase in the price
for goods and services, which means some rates could be much higher than the 3%
average an expense which is usually passed down to the consumer.”
Croner Reward is one of the
most accurate and knowledgeable benchmarking resources in the UK, Which
employers can utilise to set their pay and benefits packages to help them
retain and recruit the best marketers.
Ends
About Croner:
Croner
specialises in HR, health and safety, tax and reward, offering software and
services to maximise business outcomes. A
national human resources and health & safety consultancy, Croner has been
helping professionals and organisations of all sizes since 1941. At the heart of our company is a commitment to the
health and growth of our clients. This means we're not just a source of expert
help, but also a trusted sounding board. Through the hundreds and thousands of discussions we
have every year with clients, we identify trends and help future-proof their
businesses with timely advice and new services.