News Alert

For Immediate Release

Michael Rasmussen Appointed CEO of OTT/VOD Enabler Xstream

Announces firm's global business model to further embrace emerging VOD markets

Copenhagen, 6th July 2017: OTT and TV Everywhere enabler Xstream A/S today announces the appointment of Michael Rasmussen as its CEO. He takes up his new role after successfully serving the firm as Chief Financial Officer

"Xstream is already a major player in the VOD market and our forward roadmap is now to broaden our presence and work with many of the new entrants offering over-the-top (OTT) TV and video services to consumers," says Michael Rasmussen, Xstream's new CEO.

He adds: "Xstream has already made some inroads into these emerging VOD markets most recently with leading digital content giants Balaji Telefilms, the Star Media Group and others and we will leverage our success with these production giants and stamp our VOD-enabling leadership across this emerging market."

Rasmussen is a seasoned leader and has held several leadership roles with international corporations delivering outstanding business results to stakeholders and developing operational teams to meet strategic goals. Prior to joining Xstream, he spent 16 years in a variety of general management and CFO roles at Ericsson based in both the US and Europe.

Rasmussen holds a M.Sc. in Economics from the Copenhagen Business School and has attended executive training programs at Columbia Business School and London Business School.

About Xstream A/S

Xstream is a leading enabler of over-the-top (OTT) TV and video on demand (VOD) services. Today, we work hand-in-hand with world-leading telcos, cable operators, broadcasters, governments and media companies, enabling them to deliver sparkling content to selective anytime-anywhere viewers around the world. Our award-winning modular Xstream MediaMaker™ platform is recognised in the industry for its rich and customizable monetization capabilities, fast deploy time and by its unique, fully adaptive and automated content ingestion process. The scalable end-to-end MediaMaker cloud provides all solutions required for a profitable OTT TV and Video business: Ingestion, Monetization and User-experience. It contains a suite of unmatched individual services including multi-device video clients, multi-DRM and context-aware multi-CDN. The MediaMaker cloud combines managed service with pay-as-you-grow pricing to optimize customers' ownership costs. Xstream is the preferred solution partner for TV Everywhere and OTT video services for companies such as Telenor, Canal Digital, Altibox, Spark New Zealand/Lightbox, Star Media group, Balaji Telefilms and many more. Xstream is headquartered in Copenhagen.Visitwww.xstream.net

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