Issue Date: 22.05.17

The All-New Baywatch Film Hitting UK Shores This Summer

Award-winning oral whitening brand Beverly Hills Formula has partnered with Paramount Pictures to celebrate the release of the new Baywatch film which will be sweeping cinemas from 29 May 2017.

The eagerly awaited movie stars Dwayne Johnson and Zac Efron, along with Bollywood actress Priyanka Chopra and a cameo role featuring the original Baywatch babe Pamela Anderson.

Beverly Hills Formula are also offering readers a chance to win a VIP trip for two people to the USA to celebrate the film's launch. The prize includes four-nights luxury accommodation in Miami for two people, a private speed boat experience, jet-ski tour of the Miami coastline and even an exclusive Baywatch-style lifeguard training experience. With dinner and drinks at the coolest beach club and exclusive roof-top bar in Miami. (see below)

Chris Dodd, CEO of Beverly Hills Formula, said: "The Baywatch collaboration with Beverly Hills Formula is a great pairing because the programme was huge in the 90s. This was the time that we launched our first whitening toothpaste, when everyone wanted that ‘Hollywood smile'.

"As a brand, Beverly Hills Formula has expanded substantially and is now distributed in excess of thirty countries globally. This partnership with Paramount is an integral part of a larger strategy to increase brand awareness and develop the business."

Adding: "We are very grateful to Paramount Pictures who have provided the amazing prize and we're really excited about the film which will hit cinemas in May. Judging by the sneak previews we have been granted I have no doubt that it will be a blockbuster hit."

See Baywatch in cinemas from May 29^th

To be in with a chance to win the exclusive Baywatch prize go to;http://beverlyhillsformula.com/baywatchfor more details.

ENDS

Notes to Editors

Beverly Hills Formula is one of the longest and most trusted whitening brands on the market, having been formulated in California the brand is now based in Dublin, Ireland. Today, Beverly Hills Formula leads the way with innovative products like their Perfect White Black toothpastes and award-winning Perfect White Black mouthwash which contains Activated Charcoal known for its whitening properties and their latest whitening toothpaste - Perfect White Gold that contains actual gold particles.

Stockists: Beverly Hills Formula oral whitening products are available from Superdrug Stores and superdrug.com, Morrisons and in other leading retailers and pharmacies in the UK, Ireland and Europe.

For more information, please see; beverlyhillsformula.com

Social Media:

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About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

For media enquiries or interview requests please contact Terenia Taras PR;

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