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28.
April
2017.
PR: Display structures up to 170' long created by Olson Visual with T3

Press Release

28 April 2017

Mega display structures up to 170' long confirm T3 and Olson Visual's place as ‘best supporting act' for cinema distribution giants

Olson Visual recently completed their largest display projects to date for motion picture and film companies Focus Features and STX Films.

The company was commissioned to create two 170' and 96' illuminated walls to help Focus Features celebrate their 15 year anniversary and STX Films to enrapture visitors to CinemaCon 2017.

Focus Features - starring Olson's largest printed graphic to date

Using the Tecna Display's T3 modular framework system, Olson created one of its largest displays ever for Focus Features - a stunning 170' long illuminated wall with graphics depicting highlights of their top films. The entire display had to be built as three separate structures due to the location of a fire exit door. The wall segments, all eight foot high, were 101, 57 and 13 feet long and all were illuminated using the brilliant white light of the revolutionary Wandlite LED tube.

Rick Olson, President of Olson Visual said, "The display and graphic got a fantastic response from the public; members of Focus Features' team actually said it was so beautiful, they may cry. It was another momentous success for Olson Visual and T3."

A key aspect to the display was that the 101' illuminated wall section was cladded in a SINGLE SEG fabric panel - the largest printed graphic Olson have created. All the graphics - printed onto PVC free textile on UVI inkjet printers - were edged with silicon and mounted onto the T3 framework using Tecna Display's 45° Silverlite profile which gives a clean finish to the display.

The entire display took the crew of Olson Visual four hours to build and dress with graphics without the use of tools; unheard of when it comes to other display frameworks.

STX Films stuns visitors at CinemaCon 2017

Olson Visual also created a T3 modular framework designed step and repeat illuminated wall for STX Films that was 96' in length, 6'-9' in height and 24'' in depth. The structure was lit using a LED lighting system that allowed the event producers to remotely control the intensity of the lights. Lights could be dimmed or even shut off during interviews and trailer previews.

The 96' wall was broken into five separate segments, each staggered to make the step and repeat display. Due to space on the stage and available time, the team at Olson pre-built the five segments and wheeled them in for installation and dressing with graphics.

Rick Olson said, "A crowd of more than 4,000 visitors watched as the T3 structure with the beautifully printed STX logo patterned graphic would light up and go dark instantly when a film trailer was played on the large screen overhead. It was another example of why T3 is the best choice for event structures."

For more information on Olson Visual go towww.olsonvisual.com. For information on Tecna Display systems, go towww.t3systems.com, email sales@tecnadisplay.com or call +44 (0) 208 803 4469.

ENDS 477 words

Photo captions:

1) The stunning 170' long illuminated wall created by Olson Visual using T3 and Wandlite

2) Olson Visual created a 96' T3 modular framework designed step and repeat illuminated wall for STX Films

 

About Tecna Display

Tecna Display is a world leader in the supply of high-quality portable and modular displays. Our T3 Modular Framing systems are used to build dynamic structures and display environments for exhibition stands, graphic displays and signage, conferences, events, museums and retail interiors.

 

Our core company principle is Twist - Lock - Connect. All products manufactured and designed by Tecna Display Ltd areTool free solutions. Modular display companies, exhibition, display and interior contractors around the world are using the T3 product ranges to build eye-catching and innovative stands, back-drops, conference sets, shop interiors, counters, towers and displays in a fraction of the time it takes to build them using conventional methods.

Tecna Display's T3 is represented in 28 countries worldwide and growing. We have an excellent community of skilled distributors available to support customers around the globe. And our system is backed up with a lifetime guarantee on all main system parts. We also hold the ISO9001 certification to further guarantee the quality of our service and product.

 

Marketing contact: Alastair Walsh, Tecna Displayalastair@tecnadisplay.com

PR contact: Berni Raeside-Bell, BRPRBerni@brpr.co.uk