PRESS RELEASE
Would YOU say ‘yes' without a ring?
New survey shows that 40% of men in the UK propose without a real diamond engagement ring
It used to be that a marriage proposal wasn't complete without a sparkling diamond. But times are changing according to a new survey published by leading London based luxury diamond jewellery company Rêve Diamonds & Fine Jewellery(www.revediamonds.com). The survey reveals that an astonishing 40% of men in the UK said that they proposed to their loved one using fake plastic rings purchased from a well-known online auction site, or alternatively use another method such as a letter to propose to their loved one!
What is also surprising is that 10% of couples surveyed by Rêve Diamonds said that the women had bought her engagement ringon her ownwith a budget agreed by her partner but without him present.
So, is the age of romantic gestures dead in these times of economic austerity?Is the image of a loved one down on bended knee with a magnificent diamond in hand simply no longer true? Well thankfully not, says Tal Cohen Managing Director of Reve Diamonds & Fine Jewellery: "Our survey revealed that whilst men are perhaps being more cautious when making a marriage proposal in not immediately investing in an engagement ring and using a substitute, after receiving the magic answer of ‘yes', they then went on to spend an average of £3000 on an engagement ring. In fact 50% of respondents told us that they had spent between £3000 and £5000 on a diamond engagement ring".
The survey also showed that whilst the majority of respondents (40%) chose their engagement ring together, the age of romantic surprises is still very much alive as 30% of male buyers choose their loved ones engagement ring by themselves, whilst 20% of buyers will ask for the help of a friend or family member to assist with their choice and will surprise their loved one.
The survey undertaken byReve Diamonds & Fine Jewellery also revealed other interesting facts on the choice of engagement rings:
- White diamonds are still the favourite choice of stone for an engagement ring with 80% purchasing a ring featuring white diamonds and only 20% opting for coloured diamonds which ranged from yellow to the surprising choice of black diamonds.
- The choice of diamond cut for an engagement ring is still very traditional with 50% of respondents prefer round cut diamonds, 20% Oval Cut diamonds, 15% Cushion cut and the remainder diving between Princess, Pear and Emerald cut diamonds and other fancy shapes.
- Platinum is the setting of choice - 60% of buyers prefer platinum rings, 20% chose white gold, 10% yellow gold and 10% the more economical option of rose gold.
- Solitaire diamonds are very much still in vogue with 40% of those taking part in the survey choosing a plain solitaire diamond engagement ring. 30% opted for a diamond set ring and 20% a halo diamond ring.
- Off the shelf designs in engagement rings are ‘the' choice of newly engaged coup-les with only 10% of respondents choosing to design their own bespoke engagement ring.
ENDS
For more information contact: Nikki Proctor - White Rabbit PRnikkiproctor4@gmail.com. Tel: 07921 189048
Rêve Diamonds & Fine Jewellery (www.revediamonds.com) based in Mayfair, London are Europe's leading luxury diamond jeweller online. They craft Handmade bespoke diamond jewellery, Diamond Engagement Rings, Wedding Rings, Bridal Jewellery, Eternity Rings, Diamond Earrings, Tennis Bracelets and Diamond Pendants.
Rêve Diamonds & Fine Jewellery is an ethical jeweller and are wholly committed to sourcing diamonds that are conflict free. They are proud to be registered with StopBloodDiamonds.org and have signed the Stop Blood Diamonds campaign.