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9.
August
2016.
National food and drink awards names East Yorkshire Wagyu producers on shortlist

National food and drink awards names East Yorkshire Wagyu producers on shortlist

 

The Yorkshire Wagyu Company has been announced as one of only four businesses to have reached the finals in the Regional Growth category of the Food and Drink Federation (FDF) Awards 2016.

 

The specialist beef business, based near Driffield, proved it can compete with other big players in the food industry, including global sweet maker Haribo, with its ambitious plans for future growth.

 

Finalists had to demonstrate a successful track record in growth strategy, strong leadership, a commitment to sustainability, and plans for future growth.

 

Having launched The Yorkshire Wagyu Company in 2014, farmers Jim Bloom and Jonathan Shepherd have gone on to become prominent advocates of Wagyu in the region.

 

Mr Shepherd said: "We've come a long way over the last two years - we're constantly pushing for our Yorkshire Wagyu meat to be recognised as one of the best out there.

 

"It really is an achievement to have reached the last four in our category as we know there are some strong contenders, and we hope to spread the word about our beef with this shortlisting."

 

The specialist judging panel tasked with deciding on the shortlists comprised of industry experts and sponsors.

 

Shortlisted businesses will learn whether or not they have been successful when the results are announced during the black-tie dinner evening atThe Brewery in London on September 22.The event will be hosted by broadcaster and presenter Hardeep Singh Kohli.

 

FDF director general Ian Wright said a huge number of entries from across the food and drink sector were received.

"This is a great reminder to us all of the talented and dedicated colleagues we have in Britain's food and drink industry. We look forward to welcoming the finalists, guests and supporters to an evening that we are sure will be a wonderful showcase for our industry's strength, expertise and endless creativity," he added.

 

Ends

Photo:The Yorkshire Wagyu Company co-founder, Jonathan Shepherd

 

For more information or to arrange an interview with the co-founder of The Yorkshire Wagyu Company, Jonathan Shepherd, please contact Tracey Baty at three60 marketing on;

Direct line: 01430 871360

Mobile: 07971 961574

E mail:traceybaty@three60marketing.co.uk

Web:www.three60marketing.co.uk

 

Notes to editors

  1. For more information about The Yorkshire Wagyu Company, please visitwww.yorkshirewagyucompany.co.uk.

  2. To keep up to date with news and events from The Yorkshire Wagyu Company on social media follow the company onTwitterandFacebook, and read theirnews.

  3. The Yorkshire Wagyu Company's Wagyu Cross and Wagyu full-blood herd feed on home-grown fertiliser-free forage, and are nurtured for over two years. The meat is hung for 21 days to improve the flavour.

  4. To find out where Yorkshire Wagyu is available, clickhere.

  5. Jonathan Shepherd and Jim Bloom are also founder members and directors of the British Wagyu Breeders Association, the first new cattle breed association in 25 years.

  6. For more information about the Food and Drink Federation, head towww.fdf.org.ukand to read an article about the Food and Drink Federation Awards 2016, please visitwww.fdf.org.uk/news.aspx?article=7578.