Award-winning York ice cream producer's new-look packaging hits the shelves

An ice cream manufacturer based in Acaster Malbis has collaborated with a York graphic designer to revamp the design for its range of ice cream pots.

Fans of award-winning Yorvale ice cream will now be able to take home their favourite frozen treat packaged in a pot with a fresh new look.

Supermarkets Tesco and Waitrose and numerous independent shops around the region now stock the new-look ice cream pots.

Lesley Buxton, director of Yorvale, said the new packaging was designed to stand out on the shelves.

"The last time we made any changes to our ice cream packaging was around five years ago so we wanted a contemporary, appealing and unique update.

"We've worked with Francesca Cann from Cann Creative before and we knew she would be able to update the overall look for us while staying true to our brand values."

The new design has been personalised with photographs of Yorvale's own cows and incorporates an updated version of their logo. It also features a lighter palette of pastel colourscomplemented by illustrations depicting the ice cream ingredients.

Ms Cann, who has 14 years' experience in packaging design for artisan food producers said: "Yorvale produce quality products and it's always a pleasure to work with them as it's a brand I know and love."

Cann Creative also counts Yorkshire Crisps, York wine bar Pairings, The Gift of Oil and Lauden Chocolate among its list of recent clients.

Ends

Photo: Yorvale's new packaging hits the shelves

For more information or to arrange an interview with Lesley Buxton, please contact Tracey Baty at three60 marketing on

Direct line: 01430 871360

Mobile: 07971 961574

E mail:traceybaty@three60 marketing.co.uk

Web:www.three60marketing.co.uk

Notes to editors

1. For more information about Yorvale, please call 01904 706702 or visitwww.yorvale.co.uk

2. Find Yorvale onFacebookand Twitter and read theblogfor the company's latest news.

3. The business stocks farm shops, visitor attractions, independent retailers and supermarkets throughout Yorkshire and are also available nationwide via selected wholesalers. To see the complete list of retailers clickhere.

4. Yorvale's unique selling points include stress free cows, the use of only natural flavours and colours and locally sourced ingredients wherever possible.

5. The business recently reached the shortlist in the Food & Drink Manufacturer category of the media company Insider'sMade in Yorkshire awards.

6. For more information about Cann Creative, please visitwww.canncreative.com.